Luxbet Marketers Spoof Twitter Users

By Brian Cullingworth, Last updated Sep 23, 2016

Employee "Dave" tirade turns out to be a marketing ploy

Causing something of a twitter on Twitter this week, a poster describing himself as a disgruntled former employee of online gambling site Luxbet set about wreaking revenge on the company.
Using the hashtag #DaveGetsFired, the allegedly sacked social media manager said he had been fired on his day off and went on ostensibly to "hijack" the company's account, launching into a rant against Luxbet, a subsidiary of Aussie gaming giant Tabcorp and licensed in the UK and Alderney.
Among his tweets was an invitation to free pizzas for the company's 12,500 followers, to be bought on a corporate credit card "Dave" allegedly still had in his possession.
The trending tweets caught the eye of 9News in Australia, which later reported that Luxbet had confirmed that the spoof was a marketing ploy to promote the site's new app.
Luxbet has since deleted the fake employee's tweets and advised users:
"Sorry about #DaveGetsFired. Join us for Dave's farewell tomorrow at Cheers on George street, Sydney at 12:30PM. Our shout up to $5k."

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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