Ireland's Asa Set New Gambling Ad Rules

Updated self-regulatory code in effect

The Advertising Standards Authority for Ireland (ASAI) has published an updated Code of Standards for Advertising and Marketing Communications which came into effect today, March 1, 2016.
Going forward, all gambling services advertising and marketing must contain a message to encourage responsible gambling and shall direct people to a source of information about gambling and gambling responsibly, the ASAI said.
In addition, a comprehensive list of what should be avoided in gambling marketing communications includes:
– portraying, condoning or encouraging gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm; and
– suggesting that gambling can enhance personal qualities including self-image or self-esteem, or is a way to gain control, superiority, recognition or admiration.
These are but two of many guidelines, the full text of the gambling specific update can be accessed at
New rules do not, however, apply to the marketing communications of the National Lottery, which fall within other rules of the Code.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,461


The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

See More Posts