International Ad Agency Lands Major Gambling Contract

US-headquartered Creature agency wins GBP15 million account in a competitive pitch

The William Hill plc land and online gambling group has selected the Creature advertising agency to handle its GBP 15 million account after studying various proposals in a competitive marketing pitch in which the group's incumbent agency, Fabula, declined to participate.

The marketing publication CampaignLive reports that the gambling group called the review in November last year, but Fabula, which handled the sports book business, declined to re-pitch, as did Beattie McGuinness Bungay, which worked on the gambling account.

William Hill's media planning and buying account, which is held by Vizeum, is not affected.

Founded in 2002, Creature is headquartered in Seattle, USA but has London offices. Its client list includes major companies and brands like Truvia, Dickies, Carling Beer, Adidas, and moo.com.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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