Google Details 'bad Adverts' Eliminations In 2016

Removed gambling ads a very small percentage of the total

Writing on a Google topics blog Wednesday on "How we fought bad ads, sites and scammers in 2016" Google director Scott Spencer revealed some interesting facts and figures:
* In 2016 Google removed 1.7 billion unacceptable adverts – a major increase on the 780 million in the preceding year;
* Just 17 million of those were gambling related and "without proper authorisation from regulators in countries in which they operate";
* 68 million adverts were in contravention of Google healthcare policies, up 500 percent on the preceding year;
* 80 million adverts were found to be "deceiving, misleading and shocking users," including clickbait disguised as medical information;
* The incidence of deceptive "trick to click" adverts such as system software warnings that persuade users to click through malware downloads, increased by 600 percent to 112 million;
* The use of what Google defines as "self-clicking adverts" on mobile platforms rose massively from low numbers in 2015 to 23,000 in 2016; these are ads that send users to app stores where downloading begins without users' approval or permission;
* 7 million adverts removed for unspecified ruses designed to by-pass the search engine giant's detection systems;
* 1,300 accounts shuttered for using "editorial" style articles on topical issues which lead users to questionable commercial products rather than bona fide news – aka "tabloid cloaking".
Read the full blog article here: https://blog.google/topics/ads/how-we-fought-bad-ads-sites-and-scammers-2016/

Online Casino News Courtesy of Infopowa

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Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

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