Enables licensees to develop bespoke customer experiences
Managed service provider FSB Technology (UK) Ltd has built and launched a fully responsive sportsbook platform and a native iOS mobile application which will allow its licensees the ability to create a bespoke user experience while providing customers a consistent look and feel regardless of the device or operating system they use.
The bespoke CMS platform provides operators control over the management of their user interface, including the ability to create and design unlimited landing pages.
The company's new GoWager iOS application, available in Apple's UK App store, is controlled through FSB's drag-and-drop content management system.
The platforms also provide licensees with their own development teams to use a comprehensive set of APIs to develop their own front end, provides customer segmentation tools and automated awards programs for tailoring individual acquisition and retention offers to customers.
David McDowell, chief executive and co-founder of FSB Tech, said: "These investments into the user experience and our market leading CRM tools are helping to establish FSB as the most advanced sports betting platform on the market.
"Many operators using a managed service are struggling to present a fresh experience to their customers. We are confident our platform will allow them to move away from these blanket offers that are reliant on number of markets traded being their only attempt at a point of difference."
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