Bwin.party In Italian Retail Sector Move

Online gambling group strikes a deal with Italian supplier Obiettivo 2016

Bwin.Party Digital Entertainment, a major European online gambling group, made a move on the Italian retail betting sector this week, announcing a collaborative brand-licensing deal with Italian retail supplier Obiettivo 2016 at a press conference in Rome.
The agreement permits Obiettivo 2016 to use the Bwin brands in Italy, with an initial plan to penetrate up to 15 percent of the Italian retail betting sector, promoting the brand across 400 independent retail betting stores and 300 cafes and building a network.
Bwin's contribution is its continued heavy brand marketing through advertising and sports sponsorships.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,449
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

See More Posts