West Ham United's biggest commercial deal to date
Betway have entered into a long-term sponsorship with English professional football club West Ham United, currently playing in the Barclays Premier League.
This, its first sponsorship in the Football arena, will see Betway's logo incorporated on the front of all the Club's senior teams' playing shirts and training wear along with naming rights to the Boleyn Ground's West Stand.
"West Ham United are a club with a rich history and passionate supporters and we're thrilled to have secured this sponsorship at a time when the team are performing so well," commented Betway executive director Bob Dutnall.
"The Barclays Premier League is the world's most popular football competition and the sport is synonymous with excitement and betting, making it a perfect fit for our growing brand".
"We are pleased to welcome Betway to the Club as our new principal sponsor, in what is our biggest-ever commercial deal," added West Ham United's vice-chairman, Karren Brady.
"Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest growing brands in world football."
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