Belgian Lottery In Cross-marketing Hot Water

Loterie Nationale does not contest fine of Euro 1.9 million

Following complaints from major international online and land gambling and advertising firms of unfair competitive conduct, Belgium's Loterie Nationale has agreed to pay a fine of Euro 1.9 million assessed by the European nation's Competition Authority.
The punishment is in respect of the lottery's actions in launching its online sports betting product Scooore.be in 2013, where it was accused of abusing its monopoly status and dominant position in the market to cross-sell the new product using the lottery's identity, and information and email addresses from its more traditional lottery activities.
The lottery also took advantage of exclusivity provisions in its contracts with Belgian newsagents.
The Authority ruled that this was not fair in the context of competitive business and had the potential to disadvantage rivals.
The Authority noted that the lottery had cooperated during its investigation.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,449
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

See More Posts