Another Football Sponsorship For 666bet

By Brian Cullingworth, Last updated Aug 15, 2014

Online sports betting firm partners with Leicester City

The Leicester City Football Club announced a new platinum partnership with online betting company 666Bet Tuesday, with the sports betting operator becoming the Foxes' Official Betting Partner and exclusive European Betting Partner for the 2014/15 season.

Ian Flanagan, commercial director for Leicester City Football Club, said: "Our partnership with 666Bet brings together a new player in the online betting market with a new player in the Barclays Premier League, which we envisage will create a host of exciting opportunities for both parties."

Barry Martin, CEO of 666Bet, said: "It's a very exciting time to be getting involved with Leicester City after their promotion to the Premier League and we're delighted to have signed this partnership. 666Bet is a young, hungry and ambitious new betting company and we see a number of parallels with ourselves and the Foxes.

"We are also very excited about the Club's connections in the Far East as this is going to be a key target market for us in the future."

Leicester City will make their return to the Barclays Premier League during the 2014/15 season after a 10-year absence. The Foxes won promotion to the top flight at the end of a record-breaking 2013/14 campaign, in which they won the Football League Championship with a Club-record 102 points and 31 victories.

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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