888sports Launches New T.v. Campaign

By Brian Cullingworth, Last updated Sep 16, 2016

'Take'Em On' designed to deepen viewer engagement with a competitive thrust

888Sports has launched its new television campaign in the UK under the title 'Take'Em On'.
The campaign, which has flighted on SkyTV channels, emphasises the competitive instinct present in most gamblers and was designed by London agency Recipe to deepen engagement beyond traditional offer and odds advertising.
Explaining the change of thrust, 888Sports marketing director Sivan Finn said:
"Our campaign research showed that our audience is longing for ways to express their suppressed competitive urges — something that modern society has made them feel less comfortable doing. And we discovered that sports betting is the perfect way to do that. So we decided to reposition sports betting as a sport in itself — moving our customers from being merely spectators, to being players in the heart of the action.
"I believe that we found an insightful and unique consumer truth that positions us differently from the rest of the cluttered market."
See a sample of the advertising here:

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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