2017 I.c.e. Show The Biggest Yet

Organisers claim visitor numbers topped 30,000

Clarion Events, the organisers of the annual ICE Totally Gaming show in London, claim that 2017 visitor numbers were 30,213, topping previous records and rising 5.7 percent for a sixth year running of growth.
Advising that audited and detailed breakdowns of the visitor demographics will be released in March, Clarion Gaming Division md Kate Chambers said:
"Whilst these are outline figures and are subject to independent audit, we are confident that they represent an accurate snap shot of the three days of intense business, networking and learning which took place at the ExCeL Exhibition Centre earlier this month. The upward trend has coincided with our 2013 relocation to London Docklands: in fact the ICE attendance is now 42 percent higher than that recorded for the last edition held at Earls Court.
"Not only are more gaming professionals attending ICE than ever before, encouragingly, they are also spending more time within the show. Our figures demonstrate the average time spent within the exhibition is 1.96 days, an increase of 0.5 percent on 2016. When this figure is extrapolated out, the number of visitor days at ICE 2017 totalled 59,217."

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