HEADS UP FOR A NEW CANADIAN INTERNET TV NETWORK

25 September 2009

Publisher has big plans for new poker channel
 

HeadsUp Entertainment International Inc., the owners and operators of the Canadian Poker Tour and Canadian Poker Player Magazine, has announced the upcoming launch of its own internet television network "CanadianPokerPlayer.tv."

Having successfully completed a series of sponsorship negotiations, the announcement is a key step in the process HeadsUp has been building to launch its new web interface with embedded social community for its player membership base.

Set to begin broadcasting in the fourth quarter of 2009, the network will feature coverage of major Canadian poker events from across the country as well as documentary productions featuring a behind the scenes look at the Canadian Poker Tour. This is the first step in Company's long term objectives to expand to international markets building on the strategic marketing alliance the Company has previously announced with the World Poker Showdown.

The network will supplement the media model that HeadsUp has built in Canada and will work closely with Canadian Poker Magazine as a full and complete source of information for Canadian poker players to draw from.

"This is a tremendous opportunity for the Company to re-monetize investments we have made in television over the past 4 years and deliver an all encompassing media delivery package to our sponsors," stated Company President Kelly B. Kellner. "Players and fans will have an innovative and effective means to pursue their interest in the sport and we couldn't be more excited."      

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