BODOG BRANDING FOR NEW ONLINE POKER NETWORK
18 September 2009
Former Ongame CEO Patrik Selin to head new
network
The online poker network sector has a new competitor
following the announcement this week by Bodog
Network.com that it has successfully executed a brand
licensing deal with Calvin Ayre's BodogBrand.com.
The brand will form the core of the development of
an entirely new, Bodog-branded poker network headed up
as CEO by Patrik Selin, a respected European industry
veteran and former CEO of the Ongame poker network.
Selin said this week that Bodog Network intends to
change the game, and brings an entirely fresh approach
to the network ecosystem, including a much-anticipated
and unique solution to the rakeback challenge, which
will be presented at EiG Copenhagen this week.
“I intend to build one of the largest and most reputable
poker networks in the world”, commented Selin. “We are
building a model that is founded on security and
integrity, and Bodog Network partners will never need to
disclose or put their customer databases at risk. The
initial discussions I’ve had regarding potential
candidate partners have been overwhelmingly positive. “
Bodog Network has also secured binding commitments
from all three Bodog online gaming brand licensees –
Bodog Europe, the Morris Mohawk Gaming Group and Haydock
Entertainment in Asia – to be the Bodog Network’s
initial network licensees.
Selin added,
“Obviously, it made sense for me to lock in the deals
with the Bodog brand licensees first, as this provides
an immediate liquidity base. However, as the network
comes online in 2010, we will naturally be extending the
network to non-“Bodog”-branded operators. Those
discussions are already underway.”
Calvin Ayre,
the founder of the BodogBrand.com licensing enterprise
remarked: “I am extremely excited about this new
licensee of BodogBrand.com. Bodog Network is the first
B2B enterprise to license the brand and the fit simply
couldn’t be better. Patrik Selin’s very detailed
business plan and proposal were very compelling, and
after building Ongame into a network powerhouse under
his leadership, his abilities and credibility are
unquestionable.”
Bodog Network intends to secure
an EU gaming license to be able to attract and fully
service EU-facing poker operators.
Online Casino News Courtesy of
Infopowa
More news here.
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