BRIGHTSHARE ACHIEVES ECOGRA AFFILIATE PROGRAM
ACCREDITATION
11 September 2009
Jackpot Factory group's affiliate arm meets
high professional requirements
BrightShare Ltd. operating as Brightshare.com has become
the third online gambling affiliate program to receive
eCOGRA’s Affiliate Trust seal following rigorous
inspection and monitoring by the independent player
protection and standards body's professional compliance
teams.
BrightShare handles the affiliate
marketing activities of the popular Jackpot Factory
group, which owns nine online gambling brands including
five online casinos featuring Microgaming’s Viper
download and Flash instant play software, a multiplayer
poker room, an online bingo hall and two mobile casinos.
Like eCOGRA’s accreditation process for gambling
site operators, the recently introduced affiliate
service provides detailed best practice business
standards, backed by a strict inspection and monitoring
process. Approved affiliate programs are entitled to
display the eCOGRA Affiliate Trust Seal, marking the
holder's success in achieving the required levels of
integrity and efficiency.
The standards attached
to the seal have been specifically designed for
affiliate program operations, a Brightshare spokesman
said.
To display the new seal, affiliate programs
must demonstrate that their program establishes,
enforces and monitors best practice standards.
Specifically, they must show that they calculate
affiliate revenue accurately and make payments promptly,
communicate efficiently and that they have controls in
place to accurately link players to affiliates.
Although there are others monitoring affiliate programs,
eCOGRA provides the most public, structured and formal
on-site inspection approach, ensuring adherence to
consistent standards through regular monitoring and full
annual reviews carried out by appropriately qualified
audit and accounting professionals.
Congratulating BrightShare on achieving accreditation,
eCOGRA CEO Andrew Beveridge said his compliance teams
had been impressed with the high levels of efficiency
encountered during their on-site and in-depth study of
BrightShare operations.
He added that the
credibility of the Affiliate Trust seal, and the
improvement in business that this could deliver had
resulted in a growing number of applicants.
"eCOGRA's
independent directors are very pleased with the positive
response by affiliate programs to this custom-designed
addition to our services, which indicates a real desire
among the programs to measure themselves against
practical international benchmarks through independent
audits," he said.
Lloyd Apter, affiliate manager
for BrightShare, said that affiliate programs occupied a
critically important role in the successful operation of
online gambling companies, and that this made
professionally defined standards and business processes
essential.
"eCOGRA has provided BrightShare with
a valuable level of confidence that our program can and
does meet the highest industry standards," he said. "The
ongoing review and inspection service helps us to
maintain those standards for the benefit of our primary
customers - the affiliate marketer and the operator."
Online Casino News Courtesy of
Infopowa
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