BODOG JOINS THE FOOTBALL SPONSORSHIP SPREE
4 September 2009
Yet another deal with a European football
club
Bodog Europe has become the latest online betting
company to join a growing list of football club
sponsors, signing with Fulham FC in a three year
sponsorship deal which makes Bodog the Barclays Premier
League team’s exclusive official betting and gaming
partner.
Keith McDonnell, Managing Director of
Bodog Europe, commented, “We are absolutely thrilled to
kick off what we are certain will become a long-standing
partnership with Fulham. During our discussions, it
quickly became apparent that we share an unquenchable
passion for football, but also a deep commitment to the
service and entertainment of our fans and customers. We
think it’s a perfect fit.”
The sponsorship
includes a significant branding presence at Fulham’s
historic Craven Cottage stadium, LED perimeter
advertising at home matches, inclusion in the club’s
match day programmes and official publications, and a
sponsorship presence on Fulham’s incredibly popular club
site, www.fulhamfc.com.
Bodog Europe will also
offer in-play and other betting services to Fulham’s
member database and the viewing public who sign up
through Bodog.co.uk.
Alistair Mackintosh, Chief
Executive of Fulham Football Club, added, “Since our
arrival in the Premier League in 2001, the Club has made
significant strides on the field culminating in last
season's record finishing position of 7th. This new
alliance with Bodog Europe reaffirms the Club’s
ambitions off the field and I am therefore delighted to
welcome Bodog Europe as Fulham FC’s Official Betting and
Gaming Partner. I am excited at the prospect of
developing a mutually successful relationship during
this and coming seasons.”
Established in 1879,
Fulham is London’s oldest first class club. Under the
leadership of Chairman Mohamed Al Fayed, Fulham has just
enjoyed its most successful season in its 130-year
history and is looking to build on last season’s
success.
Other recent sponsorship partnerships
reported by InfoPowa Sportingbet and Portsmouth FC,
Betfair and Manchester United and Asian-facing
sportsbook 188Bet and Chelsea FC, along with an Aston
Villa partnership deal. Bettorlogic was also busy in the
sector, signing up Arsenal FC for its analytical
product, and more recently William Hill inked a deal
with the Spanish team Malaga.
Online Casino News Courtesy of
Infopowa
More news here.
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