WAGERWORKS LANDS BETFAIR GAMES DEAL
26 September 2008
Popular branded games offered to Betfair members
iGaming software provider WagerWorks/IGT in the UK has
announced a successful deal to supply major betting
exchange and online gambling operator Betfair with
premium branded game content.
The games will be integrated into BetfaIr's Orbis Fixed
Odds Gaming Framework (FOGF) platform.
A Wagerworks spokesman said that partnering with
WagerWorks enables Betfair to increase the popular
appeal of its offering by including household name game
titles such as Cleopatra, Monopoly with Pass “Go” Bonus,
Cluedo and Wheel of Fortune Hollywood Edition.
Tom Kenny, Commercial Director of WagerWorks, said:
“Betfair has long been recognised as the world’s leading
Betting Exchange company and WagerWorks is proud to have
been chosen to help deliver Betfair’s business strategy.
We are confident that our games will further enhance
Betfair’s customers’ experience, helping to increase
customer recruitment & retention, betting turnover and
profitability.”
Online Casino News courtesy of
InfoPowa
More news here.
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