WILL HILL TAKES ON A NEW AGENCY

19 September 2008

BJL to craft new television advertising campaign

The Manchester-based independent adrvertising agency BJL is to create a TV based advertising campaign for William Hill plc, a month after being named as a roster agency for the client.

It is understood that BJL won the project following a three way pitch, the first assignment since the agency was placed on William Hill's above-the-line roster.

BJL employs over 75 dedicated staff and recently added digital and PR divisions to its strategic offering. The agency is in a growth phase, and recently took on new clients including Kepak Convenience Foods, Regus, Bauer Radio Group, Lambrini, Morphy Richards and Typhoo to its books.

At the end of last (August) month the agency recruited one of the UK’s top creative teams with the appointment of the multi award-winning duo, Pete Bastiman and Tom Richards from TBWA - Manchester, where they were creative partners for copy and art respectively. The two have extensive experience working with major accounts such as British Midland, Cussons, Kelloggs, Sony PlayStation, Tennents and Nissan.

The agency has confirmed the story but was unable to comment on any other details pending an official statement by the online and land betting group.

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