EXPANDED EUROPEAN EFFORT FROM BOYLE SPORTS

19 September 2008

Euro 3 million earmarked for project


Irish online bookie Boylessports.com, is preparing to spend an estimated Euro 3 million euros to extend its online reach to Spain and other countries in Europe, the Irish Times reports.

The company has enlisted a former Bwin Interactive Entertainment executive, John Overett, to lead a 20-person development team in the creation of Web sites and products for new markets.

Daniel O’Mahoney, chief executive of Boylessports, told the paper a Spanish language website will launch within the next two months, followed by websites in four more European languages within the next 12 months.

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