SPANISH FOOTBALL SPONSORSHIP FOR PAF
5 September 2008
3 year deal signed with Club Atlético de Madrid
The Finnish online gambling company Ålands
Penningautomatförening (PAF) has inked a 3 year shirt
sponsorship deal with the Spanish Primera Liga football
club Atlético de Madrid.
Sporting Business reports that as a new Atlético
sponsor, the PAF logo will appear both on the players’
shorts and on their training gear. The agreement was
signed this week by Enrique Cerezo (President of Club
Atlético de Madrid) and Jannik Svahnseron, the
International Marketing Director of PAF.
PAF will provide a bespoke online gambling site for
Atletico early in 2009 as part of the agreement,
furnishing the best odds on Atlético’s matches,
promotions to win tickets and VIP packages to key games
and providing news and information direct from the
players and managers of the club.
Atletico will permit PAF advertising at its stadium and
training ground, the 55 000-seat Vicente Calderon
Stadium.
Cerezo pointed out that “PAF is additionally operates
gaming activities on a large number of cruise ships.
"They have proved that they are a great brand and
committed to the world of sports, which they support in
all of their aspects through sponsorship, in addition to
their numerous and important ways of cooperating with
society,” he said.
Svahnseron commented that PAF is a gaming operator with
a strong focus on internationalisation. "We provide
land-based, on-board and on-line gaming. In the area of
charity last year we donated Euros 20 million, which
makes us quite unique in the gaming industry, and proves
that gaming can, in the end, be offered for good
causes.”
Online Casino News courtesy of
InfoPowa
More news here.
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