MORE GOOD NEWS FOR MOBILE

28 September 2007

Research experts predict a $12 billion sub-industry by 2010


According to a new study by market research specialists Juniper Research the burgeoning international mobile gambling market could be worth $12 billion by 2010.

The growth will be mainly pushed by the growing availability of mobile payment processors and liberalisation of gambling laws in key markets, such as the UK, Juniper opines.

The largest growth is expected in the area of mobile lotteries, with more than 380 million people worldwide expected to be playing lotteries through mobile phones by 2010.

“Mobile lotteries have already experienced significant levels of adoption in the Far East, while we envisage that European state lotteries will increasingly embrace the mobile environment in the medium term,” said Dr Windsor Holden, author of the report.

Holden predicts that, should the Unlawful Internet Gambling Enforcement Act (UIGEA) in the United States be abolished or reformed, which appears to be increasingly likely, then mobile lotteries, betting and casino services will be available in that market by 2010.

The US could then overtake the UK as the current single largest market for mobile gambling by 2012.

Global gross win from mobile gambling services will rise from $106 million this year to $3.2 billion by 2012, the report claims.

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