GALA CORAL TO SPONSOR HEARTS
28 September 2007
Scots football club signs up as official gaming
partner
The UK land and online gambling group Gala Coral has
signed a 2 year partnership agreement with Scotland’s
Hearts of Midlothian Football Club that will see the
firm providing a range of online gaming services
including betting, poker, casino and bingo games to the
Clydesdale Bank Scottish Premier League outfit,
nicknamed ‘Hearts’.
“We’re absolutely delighted to be working in this new
online partnership with Coral,” said Ali Russell,
Commercial Director for the Edinburgh-based soccer club.
“Coral are a well recognised and highly respected gaming
brand in the UK and this agreement sees us continue to
fulfil our ‘less is more’ strategy of sector
sponsorship. We have already begun working proactively
with Coral on a range of different projects, which are
innovative and exciting.
“As we continue to build the business side of Hearts we
will continue to aggressively seek to build new
partnerships with category sponsors.”
Gala Coral’s commitment to social responsibility will be
demonstrated with a two million dollar donation to the
Heart of Midlothian Education and Community Trust, and a
former Hearts star is to be invited to make a weekly
charity bet that will see any winnings also going to the
Trust.
“Coral understands the excitement of Scottish football
and the interest around Hearts, who have established
themselves as a real threat to the ‘Old Firm’ in recent
years,” said Richard Jaques of Coral.co.uk. “We aim to
provide their supporters with a range of betting
opportunities to complement their passion for football.”
Online Casino News courtesy of
InfoPowa
More news here.
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