PLAYWIZE SIGNS 3D POKER PARTNERSHIP WITH LADBROKES

21 September 2007

Two year exclusive agreement


Publicly listed software developer Playwize plc (formerly Bits Corp plc) has inked a development and supply agreement on Internet 3D poker software with Ladbrokes International Limited, a subsidiary of top UK gambling group Ladbrokes plc.

Under the terms of the agreement, Playwize will develop and licence to Ladbrokes an exclusive version of its innovative online 3-D poker for use by players on the Ladbrokes poker network.

The two-year agreement provides for a contribution towards development costs in the form of a development fee and ongoing licensing fees under a revenue sharing arrangement with Ladbrokes.

Foo Katan, Chief Executive of Playwize said: "We are very excited about creating a poker room for Ladbrokes that incorporates advanced 3-D technology with our exclusive features including real-time statistical calculators, interactive tutorial and live voice chat. The agreement represents the first step in the company's new strategy to develop and license its online 3-D poker technology to third-party poker rooms; the company anticipates that more agreements will follow."

Colin Cole-Johnson, Director of Gaming at Ladbrokes, said: "The Playwize 3-D software has an impressive interface that is supported by unique interactive player development content, so we firmly believe this will broaden the appeal of online poker. Importantly, the new 3-D platform is fully integrated with our existing software so this will help us build liquidity".

Online Casino News courtesy of InfoPowa