NETHERLANDS MOBILE DEAL FOR SPIN 3

21 September 2007

New media firm IMCI to get mobile games soon


Microgaming associate and mobile gambling specialist company Spin3 is to provide the Spinlite suite of stand-alone, play-for-fun casino style mobile games to International Marketing Concepts, a Netherlands-based company active in the new media, telecoms and ICT-organisation sectors.

The two companies inked a deal this week that will see the quality Spin3 games operational later this year.

IMCI's main expertise is in providing lotteries with creative ideas for interactive SMS-games and TV programming. The company also specialises in supporting companies in the electronic distribution of prepaid payment processing solutions.

The SpinLite deal will now extend the product line for IMCI.nl customers, who provide games, ring tones, wallpapers and music to leading mobile operators in Scandinavia and the Benelux-region. The Spin3 contract marks the first time the Dutch company has branched into the fast growing wireless casino market with the diverse Spin3 product portfolio that includes popular games like the Tomb Raider Video Slot, BlackJack, Roulette and Video Poker.

Michael Boevink, CEO of IMCI, says: "The SpinLite suite of play-for-fun games is perfect for us as it provides a ready made games platform allowing us to expand the product offering to our customers and, most importantly, penetrate new markets and expand our revenues. The popularity of casino style games is rapidly increasing and Spin3 has provided an ideal opportunity for us and to our lottery customers to introduce such games into the growing world of wireless content."

Matti Zinder, Head of Spin3, commented on winning the IMCI business, saying that it was an interesting client with marketing knowledge and experience in both the mobile and lottery business. "Spin3 is being approached by more and more content aggregators and marketing companies who see the future and value in mobile gambling," he said.

Online Casino News courtesy of InfoPowa