NEW LOOK FOR LITTLEWOODS WEBSITE

7 September 2007

One stop online gambling venue re-launched


The Littlewoods website has undergone a major revamp and now carries football pools, bingo, poker, casino, instant-win, lotteries and fixed odds games content - a one-stop venue for online gamblers.

Parent group Sportech plc commissioned Stockport marketing firm KMP Associates to handle the rebranding and revamp project, which took several months to complete. The site will serve the 700 000 or more customers of the group, with the launch timed to coincide with the start of the new football season.

The overall project has involved collaboration between KMP, Scientific Games and Orbis, companies which together provide the gaming management and customer relationship management systems for the portal.

Jon Sheehy, marketing director at Littlewoods Football Pools said, “The development of a new gaming portal is an important first stage in the repositioning of the iconic football pools business and our associated gaming products. KMP did a great job on the new portal. It was a smooth project and we shall work together as we continue to roll out a series of major technological upgrades over the next few months.”

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