DEVILFISH INKS NEWSLETTER AGREEMENT
30 October 2009
SmartFocus software will be used to send 100
000 newsletters a month
SmartFOCUS, a multi-channel marketing software provider,
has been chosen by b2b services supplier Devilfish
Gaming to help deliver cost effective and targeted
monthly newsletter campaigns.
Devilfish has
implemented the smartFOCUS software to increase the
effectiveness of its communications and increase
customer retention, a vital concern in the increasingly
competitive online gaming industry.
Prior to
implementing smartFOCUS, Devilfish had no technical
newsletter system in place. The gaming site was looking
for a scalable and affordable way to regularly announce
special offers and customer announcements, with the
objective of sending around 100 000 emails a month.
Using powerful email marketing software provided by
smartFOCUS, the team operating the software at Devilfish
is able to monitor the click-through and open rates of
the newsletter, as well as drill down for further
analysis. The e-newsletters are being rolled out across
all of Devilfish’s non-US markets, including Europe and
Asia.
Paul Barnes, CEO for Devilfish Gaming plc
said: “In online gaming, it’s important to communicate
with customers and smartFOCUS has helped us do this much
more effectively. As a result, we have increased
customer retention. Being able to segment our database
allows us to accurately target customers with
information that is relevant to them, and this is
something they appreciate.”
Online Casino News Courtesy of
Infopowa
More news here.
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