ONLINE BINGO GROUP SPONSORS TV SOAPIE
16 October 2009
Online sportsbetting group volunteers to pay
a 10 pc levy
One of the top UK online bingo companies, Tombola, has
announced that from November this year they will be the
new sponsor of the popular television soapie Emmerdale.
The deal was brokered by ITV Sponsorship, ITV
Regional Sales and All Response Media on behalf of
Tombola.
Emmerdale is one the UK's TV faves with
over 6.5 million regular viewers. The sponsorship deal
will run until the end of January 2011 and includes
broadcast sponsorship on ITV1, ITV2 and ITV3, online
sponsorship at itv.com/emmerdale, interactive
sponsorship, mobile interactive bumpers and licensing.
Phil Cronin, Chief Executive of Tombola said:
"Sponsoring Emmerdale is a significant opportunity for
Tombola. The show's reach, the affection in which it's
held, and its values of drama, fun and community make it
the ideal partner for the Tombola brand....with this
sponsorship we hope to continue to build our community
of players."
Bhavit Chandrani, Sponsorship
Manager, ITV said: "Emmerdale is one of ITV's leading
brands and one of the nation's favourite soaps. We are
delighted to have Tombola as sponsors until January
2011."
Online Casino News Courtesy of
Infopowa
More news here.
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