IMG SPORTS RENEWS WSOP MARKETING CONTRACT
2 October 2009
Four more years....
IMG Sports & Entertainment and Harrah's Interactive
Entertainment, Inc. have announced a four-year contract
extension for global representation of the World Series
of Poker property.
Through the new agreement,
IMG will activate its global network to help guide the
international expansion of the brand, including
sponsorship, event management, licensing and television
distribution.
"We are looking to emphasize the
'World' in World Series of Poker as our vision of the
brand extends beyond the annual events in Las Vegas and
London," said Mitch Garber, Chief Executive Officer of
HIE. "By tapping the global reach and expertise of IMG,
we are confident that together we can take the brand to
new levels on the international stage through new
international bracelet events and other WSOP licensed
poker events."
IMG has served as WSOP's agency
of record for sponsorship and licensing since 2005,
helping to attract several corporate sponsors to the
sport including Jack Link's, Hershey's and Planters.
"The World Series of Poker is an impressive property
that we believe is well positioned to expand
successfully into international markets given the
increased activity in the online and offline poker
business in key international markets," said David
Abrutyn, Senior Vice President, Global Managing Director
IMG Consulting.
The IMG agreement marks the
third strategic business relationship formed by HIE in
the past few months. Recent other deals include
Dragonfish which will provide the infrastructure for
entry into online gaming in the UK; and a renewal with
ESPN to provide a long television promotional platform
for the brand in the U.S. through 2017.
The World
Series of Poker, in its 40th year, has experienced
record growth in the last five years. Participants from
115 nations competed in this year's tournament, up from
24 just five years ago and entrants have gone from 13
036 to 60 875 during the same span. The WSOP expanded
into Europe in 2007 with the creation of the World
Series of Poker Europe held each fall in London.
Online Casino News Courtesy of
Infopowa
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