ENDEMOL UK AND VIRTUE FUSION ENTER PARTNERSHIP
2 October 2009
New bingo game will be themed on popular
'Deal or No Deal' game format
Endemol UK, a leader in entertainment programming has
announced it has signed an exclusive brand and software
licence agreement with global online bingo licensor
Virtue Fusion (Alderney).
The exclusive deal
licenses Virtue Fusion to develop a 'Deal or No Deal'
bingo game, which will combine elements of the
successful TV show and traditional bingo games. The
innovative Deal or No Deal bingo game is scheduled to be
rolled out on the Virtue Fusion network at the end of
October.
Mecca, Paddy Power, bet365 and Sky have
already confirmed they will host the game, with more
operators to be announced in due course.
In
addition to the Deal or No Deal agreement, Virtue Fusion
(Alderney) has secured non-exclusive rights to produce
mini-games, fixed odds games and scratchcard games for
popular Endemol formats Deal or No Deal, Big Brother and
Golden Balls.
Three unique progressive networked
scratchcards will be available to Virtue Fusion
operators from autumn 2009. The games will have the
theme 'Quick Scratch' and will be in both mini- game and
stand alone format.
Bob McCulloch CEO of Virtue
Fusion said: “This represents a huge opportunity for our
operators to partake in this exclusive contract. This
deal with Endemol is further evidence of our
determination to strengthen our product range and
provide the tools with which to progress our business
ahead of the competition”
Endemol UK’s Head of
Products, Jurian van der Meer commented: “Deal or No
Deal is one of Endemol’s biggest TV hits worldwide and
I’m really excited to see it combined with bingo to
create a new entertainment experience. By partnering
with Virtue Fusion to develop the game we’re able to
distribute to some of the biggest operators in the bingo
industry.”
Online Casino News Courtesy of
Infopowa
More news here.
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