UK GOOGLE TO ALLOW GAMBLING ADS
17 October 2008
But gambling advertising restricted to Gambling
Commissioned licensed companies
After something of a prohibitive drought for gambling
marketers since the summer of '07, the UK branch of the
giant search engine Google is about to reintroduce the
facility for Adwords. But advertising will be restricted
to those companies that are licensed by the UK Gambling
Commission and can provide a valid operating license
number.
Starting this week, licensed gaming operators will be
able to buy paid search ads, according to a policy
statement from the search engine giant which advises:
“Google AdWords allows online gambling advertisements to
target Great Britain (England, Scotland, or Wales) as
long as the advertiser is registered with the Gambling
Commission and provides a valid operating license
number.
"Advertisers based outside the UK and within the
European Economic Area who wish to target online
gambling ads to England, Scotland, or Wales must be
licensed to advertise online gambling in their
respective country.”
It has been stressed that ads can only be targeted on
England, Scotland and Wales. Failure to comply with this
rule may result in account terminations.
The re-opening of Adwords for gambling companies means
that subterfuges such as subtly misspelled search terms
can at last be abandoned, commented one marketer on
hearing the news.
Online Casino News courtesy of
InfoPowa
More news here.
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