PARTY POKER LAUNCHES IN SWEDISH

26 October 2007

Localisation important in the online gambling markets of Europe


Following its enforced withdrawal from the American market due to the Unlawful Internet Gambling Enforcement Act, the online poker giant Party Poker has been building new business in the European market, paying close attention to localisation as it goes. Localisation has been identified as a key issue in markets with widespread cultures and languages as is the case in the region.

Party's latest development is the presentation of its poker site in the Swedish language - a sector with considerable potential despite attempts to enforce state monopolies.

New Swedish players will now find a site customised to their needs and in their own language. "This makes our offer more available to our customers, and at the same time makes it easier for them to play," a press release from Party Poker informs.

The localisation extends beyond a Swedish language poker client, with Party Poker additionally offering full Swedish-speaking support.

Online Casino News courtesy of InfoPowa