PARTY POKER LAUNCHES IN SWEDISH
26 October 2007
Localisation important in the online gambling
markets of Europe
Following its enforced withdrawal from the American
market due to the Unlawful Internet Gambling Enforcement
Act, the online poker giant Party Poker has been
building new business in the European market, paying
close attention to localisation as it goes. Localisation
has been identified as a key issue in markets with
widespread cultures and languages as is the case in the
region.
Party's latest development is the presentation of its
poker site in the Swedish language - a sector with
considerable potential despite attempts to enforce state
monopolies.
New Swedish players will now find a site customised to
their needs and in their own language. "This makes our
offer more available to our customers, and at the same
time makes it easier for them to play," a press release
from Party Poker informs.
The localisation extends beyond a Swedish language poker
client, with Party Poker additionally offering full
Swedish-speaking support.
Online Casino News courtesy of
InfoPowa
More news here.
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