NEW INTERACTIVE TELEVISION SHOW TO LAUNCH SOON

19 October 2007

Weekly cash prizes of up to GBP 25 000 a feature


British pub quizzes are about to get a 21st-century makeover through an interactive television service starting next month, reports the Times Online.

Cash Inn, an interactive television quiz channel for pubs that can count comedian Jasper Carrott amongst its backers, is set to launch next month. Broadcasting every Sunday night, it will offer weekly cash prizes of up to GBP 25 000, with Laurel and Spirit, two of the UK’s biggest pub groups, reported to have agreed deals to receive the service.

As well as investing in the company behind the channel, Carrott will present the shows. Pubgoers with wireless keypads will relay their answers to the Cash Inn studio at ITN in London, where the channel will display the pub leaderboard and announce the winners.

Ian Payne, Laurel chairman and an investor in Cash Inn, said: “There will be a degree of interactivity that pubs have never had before. With all the problems the trade has had with things like the smoking ban, the industry needs something like this that we can get behind.”

It is hoped that as more pubs sign up to the channel, the prize pool will get bigger, much like bingo clubs with their linked, national games.

The new service was founded by technology consultant Paul Krisman. He is chief executive of Cash Inn’s parent company, Innterplay.

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