MORE DETAIL ON 888.COM'S ITALIAN SPORTSBOOK (Update)

19 October 2007

888.it to expand quickly


More details are now available on our report that 888.com has gone live with an online sportsbook offering in Italy (see previous InfoPowa report)

888.it has been launched in conjunction with Italian market specialist Cogetech, and is 888’s first foray into the market since it gained a license in October last year from the Italian regulator AAMS.

The website is restricted to sports-betting (though not horse-racing for the time being) and skill games, though further products may be added should the Italian regulator allow it.

Gigi Levy, chief executive at 888, said: “This is a milestone in the progression of 888’s diversified, multi-channel strategy to grow our customer reach and appeal globally.”

Levy added that the Italian sports-betting market is “growing strongly”.

Watch for further sportsbetting moves from Gibraltar-based 888.com - there are strong rumours that a white label deal with Rank's Blue Square could be in prospect soon as part of the company's ambitions to extend its sportsbetting operations further into Europe.

Online Casino News courtesy of InfoPowa