BRITISH BOOKMAKER BETTER JOINS BET2GO SERVICE

19 October 2007

Mobile gambling service provider in Cellectivity group extends bookie's reach


Bet2Go, the Brit odds comparison and mobile betting services provider has added the UK bookmaker Better to its list of clients, where it joins companies like Ladbrokes, Sportingbet, Paddy Power, Blue Square and Victor Chandler in making its products more widely available through the Bet2Go platform .

Matt Pendergast, head of online marketing at Better, said: “By joining forces with Bet2Go we believe we can significantly enhance our potential reach and of course the user experience.”

Bet2Go’s unique single registration process enables users to register only once before placing bets with any one of the listed bookmakers. Available online at Bet2go.com and to all UK mobile users via WAP and downloadable Java application by simply texting bet to 60602, Bet2Go boasts it offers a free, simple, easy to navigate, fast and secure service.

Udi Jacobi, VP Sales & Marketing at Cellectivity, Bet2Go’s parent company, commented, “This is fantastic news for all our users, Better is an exciting new bookmaker with an impressive commitment to quality, not only does this improve what we as Bet2Go offer our users, but further demonstrates our ongoing efforts to provide the very best in online and mobile sports betting.”

Prendergast agreed adding, “Our simple mission is to make every aspect of the customer experience a better one, by joining forces with Bet2Go we believe we can significantly enhance our potential reach and of course the user experience.”

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