BINGO PARTNERSHIP FOR LADBROKES AND 2WAYTRAFFIC

19 October 2007

Millionaire bingo could be a big hit


2waytraffic International has teamed up with the online games and betting company Ladbrokes for the exclusive launch of Who Wants To Be A Millionaire? branded online bingo.

The game will be featured as one of the three bingo rooms on Ladbrokes’ bingo portal, Ladbrokes Bingo.com and has been designed to reflect all aspects of the popular Who Wants To Be A Millionaire?, combining traditional bingo game play with elements of the show’s format and mechanism. The voice of host Chris Tarrant stars as the bingo caller, and the game’s jackpot structure mirrors the Millionaire? money tree, allowing rewards for a greater number of players than the usual bingo jackpot structure.

Who Wants To Be A Millionaire? Bingo also features a chat room where users can interact between games as well as play free bonus games based on Fastest Finger First and the three Lifelines, reinforcing the Who Wants To Be A Millionaire? experience.

Selma Turajlic, the director of interactive media for 2waytraffic International, said: “I’m delighted to have created a strategic partnership with Ladbrokes which marries the growing popularity of online bingo with Millionaire’s instantly recognizable and phenomenally popular mechanic and format. It is further evidence of Millionaire’s versatility.”

Online Casino News courtesy of InfoPowa