ONLINE SKYBET BOOSTS SEO EFFICIENCY

12 October 2007

Neutralize (*\*) engaged to bring in the traffic


Search engine marketing agency Neutralize (*\*) has added online gambling group Sky Bet to the recent additions to its client roster (which include the giant Nestle group).

The BSkyB interactive television betting subsidiary has tasked Neutralize with working across Sky’s betting and gaming products which include Sky Bet, Sky Poker, Sky Vegas and the forthcoming Sky Bingo, handling all elements of search engine optimisation for these brands.

Says Emma Crowe, Head of Poker, Sky Bet: “In the crowded UK gambling industry we needed an agency that had a successful record of Search Engine Optimisation, as this will be an essential part of our ongoing marketing mix.... and so Neutralize was the natural choice for us.”

Neutralize is no stranger to household names with top brands such Black & Decker, London Stock Exchange and CNET already benefiting from its expertise. Now with the launch of its new Ascendex tool, Neutralize has managed to gain two more top clients.

The unique Ascendex tool can spider sites in exactly the same way as a search engine would and identifies critical SEO issues in one hit. This automated system is highly efficient and therefore saves valuable time on projects and is proving to be highly desirable for brands with large scale sites.

Edward Cowell, Technical Director at Neutralize (*\*), commented: "Top brands such as Nestle and Sky Bet need an agency that has both the experience and the cutting-edge technology to manage large-scale projects.”

Neutralize has unrivalled experience in driving business success - in 2005 it was a finalist for "Marketing Firm of the Year" in the UK Innovation and Growth Awards, and earlier this year it achieved the “Best Search Engine Optimisation Agency” at the 2007 Travolution Awards. The compant is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

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