MAJOR ONLINE GAMBLING ADVERTISING CONTRACT AWARDED
12 October 2007
Red Brick advertising agency lands Gala Coral
account
UK land and online gambling group Gala Coral Group has
appointed The Red Brick Road as the advertising agency
responsible for its entire portfolio of businesses. The
agency had initially agreed to work for Gala Bingo in
February, and will now expand its responsibilities to
Gala Casinos, Coral Retail, Telebetting and Online
divisions.
The appointment comes at a time when British gambling
groups are looking increasingly to the newly liberalised
UK advertising policies for gambling companies,
particularly in the television milieu. The new campaign
breaks first in Scotland later this month, turning
national from January 2008 and includes 50” and 30” TV
commercials, national press, sheet posters, as well as,
radio and bus sides.
Paul Hammersley of Red Brick Road commented that the
agency was delighted with the expansion of its
relationship with the Gala Coral Group.
Online Casino News courtesy of
InfoPowa
More news here.
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