MAJOR ONLINE GAMBLING ADVERTISING CONTRACT AWARDED

12 October 2007

Red Brick advertising agency lands Gala Coral account


UK land and online gambling group Gala Coral Group has appointed The Red Brick Road as the advertising agency responsible for its entire portfolio of businesses. The agency had initially agreed to work for Gala Bingo in February, and will now expand its responsibilities to Gala Casinos, Coral Retail, Telebetting and Online divisions.

The appointment comes at a time when British gambling groups are looking increasingly to the newly liberalised UK advertising policies for gambling companies, particularly in the television milieu. The new campaign breaks first in Scotland later this month, turning national from January 2008 and includes 50” and 30” TV commercials, national press, sheet posters, as well as, radio and bus sides.

Paul Hammersley of Red Brick Road commented that the agency was delighted with the expansion of its relationship with the Gala Coral Group.

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