ANOTHER WHITE LABEL SPORTSBOOK FOR ODDSMATRIX
27 November 2009
Spanish gambling site signs up
Sportsbook white label provider OddsMatrix appears to be
on something of a roll, this week announcing its fifth
white label sportsbook deal, this one with Spanish
market-facing PepeGames.com which will be furnished with
a fully managed, turnkey, sports book product that will
focus extensively on Spain and Spanish speaking
territories.
PepeGames.com is a joint venture
between Globalia and VistaGaming, the Maltese based
bingo and casino software provider which have teamed up
to leverage Globalia’s reach within the tourism, hotel
and travel industries within Spain.
The Pepe
brand is synonymous throughout Spain and promotes
products ranging from travel, rent a car, chauffer
services, mobile phones, insurance and credit cards.
OddsMatrix has been successfully integrated into
VistaGaming’s back office product and has allowed
PepeGames.com to rapidly and cost effectively launch a
sports book product, without the risk and expense of
setting up their own service, whilst also being able to
offer their own suite of games.
Daniel Illanes
Rodriguez, VistaGaming’s Head of Marketing says that the
addition of the OddsMatrix sports book solution will
enable PepeGames.com to quickly and effectively market
sports betting to its target audience without the cost
and risk associated with incorporating, setting up and
operating as a fully functional bookmaker in this
competitive area.
Stian Hornsletten CEO of
OddsMatrix said: "This is a great opportunity to use the
marketing reach of a traditional bricks and mortar
organisation both online and offline to penetrate this
emerging market. It also demonstrates that more
companies are embracing the relationships and revenues
that can be generated from the sports betting arena."
Online Casino News Courtesy of
Infopowa
More news here.
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