GBP 5 MILLION WILL HILL ADVERTISING ACCOUNT FOR LONDON AGENCY

20 November 2009

Plenty of action in the run-up to next year's football World Cup in South Africa

London advertising agency The Brooklyn Brothers has successfully competed against rival agency Miles Calcraft Briginshaw Duffy to secure the GBP 5 million advertising account for UK bookmaking giant William Hill plc.

The account will include extensive work in the run-up to next year's World Cup of football, which is being held in South Africa, reports Brand Republic.

The marketing publication also notes that William Hill has reportedly entered into the second phase of a brand refresh using Wolff Olins.

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