CHILIPOKER LAUNCHES NEW SPORTSBOOK OPERATION
13 November 2009
OddsMatrix platform chosen for white label
operation
The high-profile online gambling operator Chili
Gaming.com has spiced up its product range with the
launch of a white label sports betting service using the
OddsMatrix platform.
Launching this week, the new
sports book is branded Chilibet.com and complements
Chili Gaming’s existing online casino and poker
services, enabling these to offer customers a wider
choice of betting and gaming products.
The
OddsMatrix sportsbook is integrated with Chilli Gaming’s
platform, so customers can place bets on the new service
using their existing Chili accounts.
OddsMatrix
is a white label sport betting solution, that enables
operators like Chili Gaming to rapidly and cost
effectively launch a sports book product, without the
risk and expense of setting up their own service.
OddsMatrix manage event creation, odds compilation
and risk, as well as providing an integrated player
handling and bonus system, all delivered within a
customised site design and back office.
Alexandre
Dreyfus, the chief executive and founder of Chili Gaming
says: ”We have chosen the OddsMatrix sports-book
solution because of the fully managed nature of the
service they offer and the comprehensive range of
markets available with competitive odds for each of
Chilibet.com's local target regions. We are very excited
about our new sportsbook, and we are eager to see the
positive effect on customer loyalty, retention and
acquisition as a result of our recent promotional
activities.”
Stian Hornsletten CEO of OddsMatrix
said he was fully confident that his company's fully
managed sportsbook will be a key element in delivering
growth to businesses over the coming years.
Online Casino News Courtesy of
Infopowa
More news here.
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