MR. GREEN BEEFS UP CRM
6 November 2009
London base for new global support
Mikael Pawlo, managing director of the Mr. Green online
casino, has announced major changes to the company's
customer relationship management structure which will
see a new London-based support centre headed by a highly
experienced addition to the executive team at Mr. Green.
The support centre will service all Mr. Green
operations, including those involved in its recent entry
into the rapidly expanding Nordic market.
Stina
Reutercrona has been appointed to head the new centre,
reporting directly to Pawlo. With experience at top
Scandinavian companies Telenor, Glocalnet and
Scandinavian Airlines (SAS), Reutercrona will lead the
further development of a new CRM system and set up the
London base.
"I have gained useful experiences
through my previous assignments which will be very
useful in establishing a new CRM strategy for Mr Green
to enhance the customer service," Reutercrona said of
her appointment this week. "Mr Green has enjoyed a
substantial increase in new customers and through this
effort we aim to continue establishing ourselves as a
responsible and customer-friendly online casino," she
said.
Pawlo said that the company, the brainchild
of two of the founders of the Betsson group, has
expanded "incredibly fast" over the past year and
consequently needed to expand and enhance customer
relations services.
"Stina Reutercrona has the
perfect background and through this management
appointment we take the next step towards becoming more
accessible in our customer relations," he added.
Online Casino News Courtesy of
Infopowa
More news here.
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