HELP FIND BRITAIN'S SEXIEST ONLINE CROUPIER
6 November 2009
Ladbrokescasino.com partners with lad mags in
an innovative marketing move
Ladbrokescasino.com is currently involved in an
innovative marketing initiative to discover 'Britain's
Sexiest Croupier', teaming up with the popular 'lad mag'
publications Nuts and Loaded to achieve maximum coverage
across a readership that numbers some 1.7 million.
The advertising industry publication Brand Republic
reported Friday that the competition will encourage
attractive women to upload their photos to dedicated
microsites at Nuts.co.uk/ladbrokes and Loaded.co.uk/ladbrokes.
Readers of the magazines will then be encouraged to go
to the sites via magazine and online promotions and rate
their favourites.
The winner of the competition
will win a package of prizes including GBP 2 500 in cash
and a shoot in the February 2010 issue of Loaded.
Amanda Briggs, Ladbrokescasino.com marketing
manager, said: "This is a very exciting opportunity for
us and will hopefully appeal to our own customers as
well as readers from Nuts and Loaded.
"We're
always looking for new ways to attract our target
audience and hope this opportunity will turn into a
longer term partnership."
The nationwide hunt
kicks off this week with the release of Loaded's
December issue, which will be supported by Nuts and
Loaded for three months, both online and in-magazine.
Magazine publisher IPC Ignite's sponsorship and
brand solutions manager Rob Hunt said: "This is a great
way of engaging our audience. They love a flutter and
they love sexy girls - giving them the opportunity to
vote through our unique interactive rating mechanic is
certain to generate great awareness.
"Our search
to discover the hottest new talent will guarantee the
campaign attracts the attention of millions of young men
across the UK."
Online Casino News Courtesy of
Infopowa
More news here.
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