OLA ENTRACTION!
21 November 2008
Online poker company opens Madrid base
The Swedish and Malta-based online poker provider and
network Entraction has opened an office in Madrid, Spain
to better meet the strong demand from Southern Europe.
The firm anticipates that the gaming market will show an
annual growth of more than 17 percent in Spain and
France and 21 percent in Italy through to 2012.
Entraction has a number of existing partners and
potential clients in Spain, making the country a natural
choice for an office.
The company has recruited Missael Lundqvist, most
recently a manager at the Swedish Trade Council in
Madrid, for the position as Sales Executive Southern
Europe. Lundqvist will focus on reaching agreements in
ongoing discussions with potential partners in Spain as
well as finding new business opportunities in Spain,
France and Italy. Lundqvist's native language is Spanish
and he holds two Masters degrees in science from
Gothenburg School of Economics and Commercial Law.
"The establishment [of an office] in Spain is a cost
efficient way to reach new customers and tie existing
customers closer to Entraction as well as a step in our
strategy to grow in new markets," says Peter Åström, CEO
of Entraction. "We have a fantastic development in
Southern Europe, but we see potential for increased
growth by local presence. The proximity to Gibraltar,
which is a hub in the gaming world, is also a clear
advantage".
Online Casino News courtesy of
InfoPowa
More news here.
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