UK FOOTBALL CLUB CLOSE TO ASIAN SHIRT DEAL?

14 November 2008

West Ham United could be about to announce a replacement shirt sponsor

 

Footballshirtculture.com reports that the English football club West Ham United is soon to announce a new football shirt sponsorship deal with the Asian online sportsbetting brand SBOBet.

Negotiations have apparently almost been concluded on the deal, and a signing ceremony is imminent as West Ham seeks a replacement sponsor following the failure of airline former partner XL.

The 18-month deal is said to be worth close to GBP 1.9 million, considerably less than the GBP 2.5 million-a-season deal with XL, and reflects the current depressed state of the sponsorship market.

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