UKASH EXTENDS SERVICES TO SPAIN
7 November 2008
Deal with Telefonica enables digital cash issues
at phone kiosks
Convenience cash voucher provider Ukash has inked a
deal with Spanish telecommunications giant Telefónica
which will see the digital money outfit's vouchers
available 24 hours a day from 70 000 telephone kiosks
across the Spain, a burgeoning online and land gambling
market.
To buy digital cash at the phone kiosks, users follow
simple prompts on-screen and deposit coins for the
voucher's value. Customers then receive a unique and
security-safe 19-digit code via SMS text message, which
can be used to buy goods and services online.
Social networking site Habbo is already piloting the
service and will accept Ukash vouchers from Telefónica
kiosks with initial values of Euro 5 and 10, and online
gambling operators are expected to use the service as
well.
With mobile penetration at 111 percent in Spain,
Telefónica has been seeking to add new features to its
public phone terminals. The company first upgraded the
booths to send SMS to mobiles and e-mails in 2003 and
turned them into points of sale for small payments the
following year.
Juan Utande Ramiro, marketing director, Telefónica
Telecomunicaciones Públicas, says: "Kiosks are hugely
widespread, present in the great majority of
communities, including rural areas. They allow services
such as Ukash to conveniently reach audiences which
would be almost impossible to reach otherwise."
Ukash spokesmen said a joint marketing and outdoor
advertising campaign is imminent to promote the new
scheme to Habbo users in Spain.
Online Casino News courtesy of
InfoPowa
More news here.
Top of page |
Home |
News |
Forum |
Webcast |
Vortran |
Accredited Casinos |
Evil Ones |
Pitch a Bitch |
Online Gambling Resources |
Poker
|