WILL HILL JOINS ANTI-FRAUD NETWORK

23 November 2007

Collaborative fraud management gets a boost


The giant UK online and land gambling group William Hill plc has boosted the data collecting capability of anti-fraud database Ethoca by signing up for its networking services.

"Our e-commerce and fraud management system is already one of the best - and it just got better," said Steven Reid, Group Director, Interactive Businesses at William Hill. "By using Ethoca's service we can securely and effectively co-operate with other companies to beat fraud. Collaborating with other companies to fight fraud is right for our business and our customers."

The involvement of a major group like William Hill significantly increases the global momentum for collaborative fraud management joining other dominant gambling companies like Bwin, 888 Holdings and Stan James in a strong anti-fraud community. Further announcements are expected soon.

Ethoca claims that it is the only service that allows companies to benefit from the fraud experiences of other companies - accepting more of the "right" types of transactions increases revenue, and declining the "wrong" ones reduces losses and the risk of non-payment.

"With 30 percent of the top betting and gaming companies as Ethoca members, the movement towards collaborative fraud management in that industry is now in full swing," said Andre Edelbrock, Ethoca President and CEO. "William Hill
benefits from the shared experiences of the fraud fighting community and community members gain from the experiences of William Hill. Everybody wins."

Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca enables businesses operating in any customer-not-present environment to make informed decisions about their customer transactions by sharing fraud experience data. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the collaborative data of Ethoca's clients to gauge the fraud-risk associated with any given transaction.

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