INTEL INVESTMENT IN ONLINE FRAUD SERVICE
16 November 2007
Iovation gets a $15 million boost from top
computer company
Intel Capital has announced a $10 million investment in
online security and fraud protection service provider
Iovation. The funding boost is part of a $15 million
investment round led by Intel Capital, and will be used
to accelerate the development and delivery of
next-generation fraud and abuse management solutions and
broaden the company's intellectual property portfolio.
"The importance of security and fraud protection on the
Internet cannot be over valued," said Arvind Sodhani,
president of Intel Capital. "This market segment must
stay one step ahead of business needs and our investment
should go a long way toward helping Iovation provide
meaningful online security benefits."
The company provides the first device reputation service
aimed at protecting business on the Internet. The
real-time service prevents online fraud including
charge-backs, identity theft, phishing, click fraud and
other abuses of online services such as child predation,
stealing or cheating, posting unwanted content, and chat
abuse.
"We are thrilled to have Intel Capital as an investor
and share their vision that device reputation will
become the trust infrastructure for the Internet,
transforming the way businesses and consumers interact
online," said Greg Pierson, CEO and co-founder of
Iovation. "Intel's tremendous brand lends credibility
and their global network and expertise will create real
growth opportunities."
Iovation's patented technology has been deployed for 6
years in likely environments for online fraud and
abusive behavior. The company has customers in a number
of verticals, including financial services, social
networking, e-commerce, and online gaming. The company
receives upwards of 450 million reputation inquiries a
year and currently tracks the reputations of
approximately 13 million devices.
"The investment in Iovation fits with Intel's global
strategy and long-standing history with fraud and risk
management advocacy," said Angela Biever, managing
director, Consumer Internet, Intel Capital. "We believe
that device based fraud management tools are the missing
component of most companies' fraud management portfolio
and that iovation is poised to be a leader in supplying
this solution."
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