GERMAN BETTING COMPANY LAUNCHES UK SUBSIDIARY

9 November 2007

Sportsbook Jaxx.com makes its debut


British sportsbetting fans have a new online sportsbook venue following the launch this week of Jaxx.com, a subsidiary of the giant German lottery and betting operator Fluxx AG.

Mark Irvine, managing director of Jaxx UK, claims: “Jaxx is one of Europe’s leading gambling and lottery brands, with decades of experience, and we will now be bringing this expertise to the British market.

"We are fully aware that it would be pointless to launch a “me too” product in such a competitive marketplace, so the Jaxx offering is innovative, straightforward and, most importantly, great fun to use!”

Jaxx is the betting partner of AOL UK and Newcastle United football club and will look to build on its loyalty programme, which provides users with points for a wide range of gifts and prizes.

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