FAMILIAR TAXIS

9 November 2007

Online gambling group plans to extend taxi advertising campaign


Many UK online gambling fans will be familiar with the green London taxi cabs bearing the 888.com identity and falling red dice logo, and the company plans to extend this successful effort further in a three month initiative with its taxi advertising partner, Taxi Promotions UK.

888.com advertising will be seen on taxis in 4 major UK cities in the campaign, brokered through All Response Media. In addition, the passengers will be given branded 888.com receipts for their journeys.

888.com's previous initiative with Taxi Promotions saw a fleet of 175 taxis in London and Manchester fully decked out in 888.com livery and the slogan "The Home of Online Gaming" with the goal of establishing a high market profile for the online gaming company.

The results were impressive, prompting 888.com's UK head of marketing Matt Robinson to write: "The 888.com taxi ad campaign was incredibly successful. Taxi Promotions' efficiency, great rates and understanding of our product proved instrumental in creating brand awareness and excellent results!"

Online Casino News courtesy of InfoPowa