888 AND BLUE SQUARE SPORTSBETTING DEAL

9 November 2007

Rumours turn to fact


The much anticipated deal through which Blue Square.com will provide sportsbetting services to online poker and casino giant 888.com is set to come to fruition next week, according to the Reuters news agency, which reports an imminent announcement from Blue Square parent Rank plc on the arrangement.

Blue Square will calculate the odds for the 888.com branded site and as part of the deal 888 will provide Blue Square with its payment processing platform.

"We expect a pan-European launch in Q1 2008 before expanding into other countries as well," one source told Reuters.

Last month 888 chief executive Gigi Levy told Reuters that it would launch its sports betting by the end of the year. He said the UK would be one of the first countries targeted but hinted that Spain could be the front runner (see previous InfoPowa reports).

Online Casino News courtesy of InfoPowa