SMS SWEEPSTAKES
2 November 2007
Latest technology deployed to launch promotional
sweepstakes
Las Vegas-based Players Network, Inc. has entered into
an agreement this week with Modern Mobile Marketing to
launch a series of promotional sweepstakes via SMS text
messaging.
Players Network plans to create a series of SMS text
messaging sweepstakes campaigns that will be promoted
and marketed aggressively on all Players Network's
Video-On-Demand (VOD) platforms and its website,
PlayersNetwork.com.
Advertising for the campaigns will be integrated into
Players Network's programming and distributed across all
outlets to generate consumer interest. Modern Mobile
Marketing's SMS text messaging technology provides
several options to custom fit integrated marketing modes
to the individual requirements of each targeted
sweepstakes to attract consumer participation.
Planned launch date for the first of the series of
integrated Marketing Campaigns is first quarter 2008.
Modern Mobile Marketing and Players Network plan is to
excite consumers about Players Network; create an
interactive experience between the consumer and Players
Network programming; accelerate branding as the leading
provider of Las Vegas and Gaming content; generate
significant revenue and provide Players Network
producers and partners with valuable consumer data for
remarketing purposes.
"We've been searching for a mobile marketing partner for
a long time. A lot of companies say they do everything,
but when you dig deeper you realize they either don't
have the technology or the creativity you desire. Modern
Mobile Marketing has both and more," said Michael Berk,
President of Programming for Players Network.
Online Casino News courtesy of
InfoPowa
More news here.
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