SMS SWEEPSTAKES

2 November 2007

Latest technology deployed to launch promotional sweepstakes


Las Vegas-based Players Network, Inc. has entered into an agreement this week with Modern Mobile Marketing to launch a series of promotional sweepstakes via SMS text messaging.

Players Network plans to create a series of SMS text messaging sweepstakes campaigns that will be promoted and marketed aggressively on all Players Network's Video-On-Demand (VOD) platforms and its website, PlayersNetwork.com.

Advertising for the campaigns will be integrated into Players Network's programming and distributed across all outlets to generate consumer interest. Modern Mobile Marketing's SMS text messaging technology provides several options to custom fit integrated marketing modes to the individual requirements of each targeted sweepstakes to attract consumer participation.

Planned launch date for the first of the series of integrated Marketing Campaigns is first quarter 2008. Modern Mobile Marketing and Players Network plan is to excite consumers about Players Network; create an interactive experience between the consumer and Players Network programming; accelerate branding as the leading provider of Las Vegas and Gaming content; generate significant revenue and provide Players Network producers and partners with valuable consumer data for remarketing purposes.

"We've been searching for a mobile marketing partner for a long time. A lot of companies say they do everything, but when you dig deeper you realize they either don't have the technology or the creativity you desire. Modern Mobile Marketing has both and more," said Michael Berk, President of Programming for Players Network.

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